网络搜索正在重新定义买卖双方选择房地产经纪人的方式

买卖双方选择房地产经纪人的方式发生了快速变化，而在线搜索如今已成为这一转变的核心。最新数据显示，如今赢得业务更多地取决于经纪人在网络上的自我展示，而非过往的人脉关系。

According to the Zillow 2025 Consumer Housing Trends Report for Agents, 36% of sellers now find their agent online. That’s more than double the share from 2018, when just 15% used the internet to make that decision. Buyers are following a similar path, with 33% saying online research played a major role in choosing their agent.

“Repeat buyers now make up the majority of today’s market, and they’re coming back with a very different mindset,” said Amanda Pendleton, Zillow’s home trends expert. These buyers have been through multiple market cycles, adjusted to higher rates, and are far more selective about who they hire.

Repeat Buyers Are More Intentional

One of the biggest shifts is how repeat buyers approach agent selection. Even though 79% say they would consider working with the same agent again, only 13% actually hired their agent based on a past relationship.

Instead, more than half of repeat buyers used online research to narrow their options before reaching out. Many spoke with two or more agents before making a decision. Life changes, relocation, and retired agents all play a role, but the data also shows that experience makes buyers more deliberate.

“This isn’t about loyalty disappearing,” Pendleton said. “It’s about buyers being more intentional.”

First Impressions Happen Before the First Call

For agents, the research phase is critical. Nearly 59% of sellers and 47% of buyers hired the first agent they spoke with. That means decisions are often made before the first conversation, based on online reviews, listings, track record, and overall digital presence.

If an agent’s experience, strategy, and communication style aren’t clear online, they may never get that first call.

What Repeat Buyers Value Most

Repeat buyers tend to focus on efficiency and results rather than guidance through every step. Key priorities include:

• Process over hand-holding: 63% value help with paperwork and transaction management, compared to 51% of first-time buyers.
• Stronger offer strategy: Pricing, negotiations, and offer structure matter more than private showings.
• Text-first communication: About half of buyers prefer texting or messaging apps, while only one-third prefer phone calls.

Sellers Are Adjusting Too

Sellers are also becoming more flexible to get deals done:

• Around two-thirds helped cover some or all buyer closing costs
• One in three offered a mortgage rate buydown
• One in three said timing the sale was more important than price

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Today’s real estate market is driven by informed and prepared consumers. Relationships still matter, but visibility, clarity, and readiness matter just as much. Agents who invest in their online presence, communicate clearly, and show expertise early are far more likely to win business in this research-driven environment. For direct financing consultations or mortgage options for you visit 👉 纳德兰资本集团。